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Just because you are a small company doesn’t mean you do not have the resources to integrate email campaign tactics that are deployed by large organizations into your online marketing strategy. Email service providers are now making it easier for companies to automate their emails and implement nurturing campaigns, despite having a one person marketing team. All it takes is a short amount of time and patience to outline a technique, set your campaigns and analyze your results.

It really is understandable that smaller businesses are overwhelmed with the quantity of features that are available these days to email marketers. You can easily feel like you do not have the time to log into one’s body and build out a lifecycle campaign that will engage your audience for the next 6 months to a year. Heck, you can hardly find time to pay your vendors and follow-up with your customers. But think about the extra staff it is possible to hire after your email campaigns get a 600% lift in performance.

It is time to stop making excuses and dedicate time and energy to your e-mail marketing campaigns. Implement these steps into your e-mail marketing and it will start to reach its potential ROI.

Personalize Your Messages.

The cat has gone out of the bag, everyone now knows that when you sign up to receive something using an online form it’s likely that the follow-up email, regardless of how personal it could appear, is generated through an automated process and not sent by the actual CEO of the company whose name is provided in the signature of the email.

So it will undoubtedly be no surprise to your customer when you don’t personally react to their online purchase or send a greetings email for joining your organization. This doesn’t mean you mustn’t make your client feel just like your email is written for them specifically. Send a welcome message and merge their name into the content. Most e-mail marketing tools enable you to do this with a very simple merge field, something like %%first.name%% or first name, you can usually find this in an instant start guide.

If you offer different services and products ensure that your message is tailored towards exactly what the subscriber is interested in. This is easy to do using drop down fields in the form or custom forms for every product on your own website. It is possible to trigger a contact to send whenever a customer is added to your list, further more it is possible to set a rule that tells your email software to use either dynamic content or select a specific email template to send based on a certain criteria.

There are endless methods to personalize your data including collecting your clients preferences within their subscription form. The theory is to focus on what you have time and energy to setup and incorporate changes since you can.

Test Your Content.

This one may be among the easiest to do, yet often overlooked while you are just rushing to get a promotion into people’s inboxes. If this email fails you can always change it out the next time, right? Wrong. Every email will influence your subscribers’ behavior down the road. If you send an email that just fails to miss the mark with them the chances they will unsubscribe is highly likely or possibly they will just ignore the next message that results in their inbox from you.

If you take enough time to set up 3 – 4 emails with different calls to actions and subject lines, you can send these varying campaigns to 10-20% of your list. The email with opens wins for the strongest subject line, and that with the most click-throughs wins to get the best call to action. marketing automation tool Make any necessary changes and deploy the winning email to the rest of your subscribers. Planning for a day or two in advance, adding a few extra steps and dedicating just a little more time it is possible to greatly increase your benefit from this one campaign.

Better yet, based on your email service provider, you may even manage to choose the winning campaign and have it deploy automatically.

Grow Your List.

It’s likely that your list isn’t how big is a large corporation’s also it does not have to be to be effective. A quality list does take time to build. Whether your list is 1,000 or 10 million subscribers, the steps you took to obtain your email list will determine how well it performs.

Use every opportunity to grow your list, but whatever you do, think, maybe even three or four times before you purchase an email list. It really is worth it to invest enough time growing your list organically. You will receive better response rates and keep your emails from potentially being marked as SPAM.

Online you can include a subscribe form on your website, capture email addresses at checkout. Offline you can collect addresses at trade shows and have customer support or sales always require a customer’s email and permission to send information in their mind when on the telephone. Consider supplying a relevant incentive, such as for example an email-only discount you need to include it in all your promotional material.

Never add an email address to your list without receiving permission. It is not worth the lasting negative effects it could have on your own overall email marketing campaigns.

Start Now.

These steps will assist you to get started towards e-mail marketing like one of the big guys. Don’t be afraid to contact customer support and have them walk you through setting up a mail merge or your subscription form. You are paying for your software and you should get the full advantages from it. Every day you wait you may be losing potential revenue.

Sure once you get the basics down and discover that these steps will work for you, you will want to implement a lot more changes into your email program, but at that time you may have more resources to spotlight your e-mail marketing strategy. For now just start with what you have the ability to do, but take the time to properly manage your e-mail marketing campaigns. It’ll be worth the effort.